New Color Hold Technology is Here!

The era of PRISMATIC COLOR CARE is here

Discover the essential Anti-Aging collection to keep “day one” color magnificence for weeks and months.

The new luxury collection delivers a synergy of Caviar’s Anti-Aging benefits with powerful UV protection for the highest level of color protection in the Caviar line.

A New Level of Color Protection

Dual Capture Complex

Proprietary technology contains a blend of high antioxidant oils – Red Raspberry Leaf Oil & Sunflower Seed Oil – that provide superior natural protection for color treated hair.

  • Powerful color-fade protection: Natural antioxidants and UV protection with exceptionally high levels of vitamins A, C, & E and omega 3 fatty acids keep color true and from fading.
  • Replenishes lost moisture: Caviar Anti-Aging technology replenishes lost lipids and moisture helping to prevent dry out.


  • Raspberry Leaf Oil & Sunflower Seed Oil: Provide powerful color-fade protection
  • Caviar Extract: Contains amino acids & Omega-3 fatty acids that help smooth the hair shaft and increase shine
  • Seasilk: A blend of marine botanicals that provides exceptional moisture
  • Enzymetherapy: An exclusive blend of enzyme and minerals designed to help vital nutrients adhere to hair


A NEW signature Green Tea & Raspberry scent with refreshingly fruity, floral notes.


Shampoo & Conditioner
A gentle, sulfate-free cleanser and conditioner that provide powerful UV protection, minimizing color fade, for lasting color vibrancy while replenishing lost moisture from the coloring process.

Vibrancy Serum Dual-Use Booster
A powerful serum that provides color rejuvenation, UV protection and shine. Use as a leave-in treatment to replenish moisture and boost radiance, or mix with any Alterna conditioner to transform it into a color recharging masque.

Topcoat Shine Spray
This ultra-lightweight formula is the essential last step that seals the cuticle to lock in color pigments and provides UV protection for long-lasting, gloriously vibrant color and shine.

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